All About Promotions

Banner Group Promotions

If you have a Liquor Banner Group Integrations add-on as part of your Shopfront subscription and belong to a participating banner group, you can automatically receive promotions relevant to your outlet. Please refer to the list below for the participating banner groups.

Liquor Group Banner Group
Independent Brands Australia (IBA)
  • The Bottle-O
  • Cellarbrations
  • Duncans
  • Porters
Independent Liquor Group (ILG)
  • Bottler
  • Fleet Street
  • Super Cellars
Independent Liquor Retailers (ILR)
  • Local Liquor
Liquor Barons
  • Liquor Barons WA
Liquor Stax
  • Liquor Stax NSW
Liquor Marketing Group (LMG)
  • Bottlemart
  • Bottlemart Express
  • Harry Brown
  • Sip n Save
Thirsty Camel
  • Thirsty Camel

 

Setting up Banner Group Promotions

Note: If you've purchased the Launching Service this is setup for you when you first move on to Shopfront.

To receive your banner group's promotions, you'll first need to setup and link the applicable promotional categories. Information on editing your promotion categories can be found by viewing the Promotion Categories article.

Under the Promotion Source field you'll need to select the type of promotions you wish to receive, if you want to receive more than one type you'll need to specify multiple categories.

To find the Promotional Categories relevant to your outlet, please refer to the table below.

Promotional Category Applies To Description
Banner Group Promotion All participating banners The standard list of promotions supplied by the banner group
Cellar Select Cellarbrations An opt-in three months special. If you're unsure what this is, please contact your BDM
Cellar Savers Cellarbrations Three month special
IBA Platinum IBA banners Promotions for select platinum outlets
Manager's Specials ILG Banners An additional promotion on top of the general Banner Group Promotion
My Bottle-O Rewards The Bottle-O Rewards program. Promotions can only be activated if the outlet has been integrated for IBA Rewards, for more information please contact your BDM
Porters Instore Porters An additional promotion on top of the general Banner Group Promotion
Super Good Value Bottle-O Three month special
Super Store IBA banners Promotions specifically for outlets branded as "Super Store", if you're unsure what this is, please contact your BDM
Top 100 IBA banners This program has been stopped by IBA and the category only exists for historical reasons
Top Drop Rewards Cellarbrations Rewards program. Promotions can only be activated if the outlet has been integrated for IBA Rewards, for more information please contact your BDM
Top Shelf The Bottle-O An opt-in three months special. If you're unsure what this is, please contact your BDM

Once you've connected the categories you require, you'll need to contact our support team and let them know which banner group you are part of as they'll need to link your outlet to that banner group on their side.

After the support team has connected your outlet to the banner group, you'll start to automatically receive banner group promotions as soon as we receive them.

 

Stop Receiving Banner Promotions

You may wish to stop receiving promotions for a variety of reasons, for example, if you are changing banner groups, or no longer wish to run an opt-in promotion. Each of the below options will need to be selected depending on the reason you're removing the banner group promotions.

  • Disconnect a Promotion Source
  • Delete the Promotional Category
  • Have Shopfront Remove Your Outlet From Being Associated With a Particular Banner Group
  • Removing an outlet from a Promotion Category

Note: Each of these options will prevent the receiving of future promotions, any existing promotions will need to be deleted, if required.

If you wish to apply any of these changes, the relevant steps can be found by visiting the Promotion Categories help guide.

 

Disconnect a Promotion Source

Disconnecting a Connected Promotion Source is useful when outlets want to disable specific types of promotions while still receiving other promotions from their existing banner group. For instance, a Cellarbrations outlet might want to stop receiving the Cellar Select promotion but continue receiving Banner Group Promotions. To do this, they can disconnect the Connected Promotion Source for the Cellar Select Promotion Category.

Delete the Promotional Category

If you no longer wish to receive promotions from a Promotional Category and won't need them in the future, you may want to delete the category entirely.

Deleting a category is similar to disconnecting the promotional source, but instead of editing, you will need to press the delete button.

Have Shopfront Remove Your Outlet From Being Associated With a Particular Banner Group

If you're no longer part of your banner group (or are changing to another one), get in touch with our support team and provide the name of the banner group you wish to remove and specify if you would like it to be replaced with a new one.

 

Removing an outlet from a Promotion Category

If your Shopfront domain includes multiple outlets and you want only specific outlets to receive promotions from a particular Promotion Category, you can select which outlets should be included in that category.