All About Promotions

Banner Group Promotions

{addon}Liquor Banner Group{/addon}

If you have a Liquor Banner Group Integrations add-on as part of your Shopfront subscription and belong to a participating banner group, you can automatically receive promotions relevant to your outlet. Please refer to the list below for the participating banner groups.

Liquor Group

Banner Group

Independent Brands Australia (IBA)

  • The Bottle-O

  • Cellarbrations

  • Duncans

  • Porters

Independent Liquor Group (ILG)

  • Bottler

  • Fleet Street

  • Super Cellars

Independent Liquor Retailers (ILR)

  • Local Liquor

Liquor Barons

  • Liquor Barons WA

Liquor Stax

  • Liquor Stax NSW

Liquor Marketing Group (LMG)

  • Bottlemart

  • Bottlemart Express

  • Harry Brown

  • Sip n Save

Thirsty Camel

  • Thirsty Camel

Setting up Banner Group Promotions

{note}If you've purchased the Launching Service this is setup for you when you first move on to Shopfront.{/note}

To receive your banner group's promotions, you'll first need to setup and link the applicable promotional categories. Information on editing your promotion categories can be found by viewing the Promotion Categories article.

Under the Promotion Source field you'll need to select the type of promotions you wish to receive, if you want to receive more than one type you'll need to specify multiple categories.

To find the Promotional Categories relevant to your outlet, please refer to the table below.

Promotional Category

Applies To

Description

Banner Group Promotion

All participating banners

The standard list of promotions supplied by the banner group

Cellar Select

Cellarbrations

An opt-in three months special. If you're unsure what this is, please contact your BDM

Cellar Savers

Cellarbrations

Three month special

IBA Platinum

IBA banners

Promotions for select platinum outlets

Manager's Specials

ILG Banners

An additional promotion on top of the general Banner Group Promotion

My Bottle-O Rewards

The Bottle-O

Rewards program. Promotions can only be activated if the outlet has been integrated for IBA Rewards, for more information please contact your BDM

Porters Instore

Porters

An additional promotion on top of the general Banner Group Promotion

Super Good Value

Bottle-O

Three month special

Super Store

IBA banners

Promotions specifically for outlets branded as "Super Store", if you're unsure what this is, please contact your BDM

Top 100

IBA banners

This program has been stopped by IBA and the category only exists for historical reasons

Top Drop Rewards

Cellarbrations

Rewards program. Promotions can only be activated if the outlet has been integrated for IBA Rewards, for more information please contact your BDM

Top Shelf

The Bottle-O

An opt-in three months special. If you're unsure what this is, please contact your BDM

Once you've connected the categories you require, you'll need to contact our support team and let them know which banner group you are part of as they'll need to link your outlet to that banner group on their side.

After the support team has connected your outlet to the banner group, you'll start to automatically receive banner group promotions as soon as we receive them.

Stop Receiving Banner Promotions

You may wish to stop receiving promotions for a variety of reasons, for example, if you are changing banner groups, or no longer wish to run an opt-in promotion. Each of the below options will need to be selected depending on the reason you're removing the banner group promotions.

  • Disconnect a Promotion Source

  • Delete the Promotional Category

  • Have Shopfront Remove Your Outlet From Being Associated With a Particular Banner Group

  • Removing an outlet from a Promotion Category

{note}Each of these options will prevent the receiving of future promotions, if you want to remove any existing promotions, they will need to be manually deleted.{/note}

If you wish to apply any of these changes, the relevant steps can be found by visiting the Promotion Categories help guide.

Disconnect a Promotion Source

Disconnecting a Connected Promotion Source is useful when outlets want to disable specific types of promotions while still receiving other promotions from their existing banner group. For instance, a Cellarbrations outlet might want to stop receiving the Cellar Select promotion but continue receiving Banner Group Promotions. To do this, they can disconnect the Connected Promotion Source for the Cellar Select Promotion Category.

Delete the Promotional Category

If you no longer wish to receive promotions from a Promotional Category and won't need them in the future, you may want to delete the category entirely.

Deleting a category is similar to disconnecting the promotional source, but instead of editing, you will need to press the delete button.

Have Shopfront Remove Your Outlet From Being Associated With a Particular Banner Group

If you're no longer part of your banner group (or are changing to another one), get in touch with our support team and provide the name of the banner group you wish to remove and specify if you would like it to be replaced with a new one.

Removing an outlet from a Promotion Category

If your Shopfront domain includes multiple outlets and you want only specific outlets to receive promotions from a particular Promotion Category, you can select which outlets should be included in that category.